Jon Stettner, MBA, CFRE, Joins the Team as Senior Consultant

An accomplished professional with extensive experience in nonprofit leadership and revenue generation, Jon has held the office of chief executive officer for various charitable organizations in Canada and the United States for the past 25 years. He has spent the last 12 years at Make-A-Wish International. Under his leadership as president and CEO, Make-A-Wish International quadrupled its revenue, tripled wishes granted and more than doubled the number of countries in which wishes are granted to 52. Prior to joining Make-A-Wish, Jon was the chief executive officer with Variety — The Children’s Charity in British Columbia, and managing director for Variety in Canada. Jon was also the chief executive for a number of arts organizations in Vancouver and the Seven Oaks General Hospital Foundation in Winnipeg, Canada. He has served on the national board of the Association of Fundraising Professionals and the international board of Lifeline. Jon earned a BA from the University of Arizona and an MBA from Sauder School of Business at the University of British Columbia in Canada.  He also holds a CFRE designation and is certified by Board Source in non-profit board governance.

Jon can be reached at

Upcoming Presentations and Events

October 3-4, 2019

Cagney Company Consultant Elizabeth Castillo, Ph.D., will be speaking on Systems Thinking for Fundraising Success at the AFP LEAD Academy in Phoenix:

Building relationships and raising money are essential aspects of our jobs, yet are no longer enough to produce transformative impact. Learn how systems thinking—the ability to holistically understand and shape structural patterns, power dynamics, and implicit assumptions beneath events and situations— positions you to achieve organizational success and collective impact.

For more information and to register for LEAD, and the innovative AFP Womens Impact Initiative Summit (October 5-6 in Phoenix), click here.

December 11, 2019

AFP Webinar: Small World, Big Money

Hear from three international fundraising experts (Penelope Cagney, Simone Joyeaux and Ligia Pena) on what’s trending in fundraising and philanthropy in other parts of the world and what that means for North America. Find out what other countries are using and how that can be applied domestically. Are international donors for you and what considerations do you need to bear in mind when approaching international donors? For more information and to register click here.

In Other News

See January 1, 2019, book review of “Global Best Practices for CSO, NGO and Other Nonprofit Boards” in AFP International’s magazine Advancing Philanthropy.

See August 23, 2018, post “Global Quest for Exceptional Governance” by Penelope Cagney in BoardSource blog.

International Statement of Fundraising Principles Revised. Penelope Cagney served on the Oversight Committee for the review of the International Statement of Fundraising Principles. The Committee, comprised of leaders from fundraising associations around the world and select other sector leaders, met in London in July 2018 for the International Fundraising Summit to finalize the revision of the Statement and to discuss other matters of mutual interest. The Summit was hosted by the UK’s Institute of Fundraisers in conjunction with their annual conference. The Statement was last updated in 2016, and in light of many changes in the fundraising environment (new technologies and regulations), a review of the document as imperative. As part of the summit, delegates from 24 fundraising associations ratified what has been called an outline of shared “ethical approach for fundraisers, wherever they work” and “centres on shared principles for fundraising, which are rooted in honesty, respect, integrity, transparency and responsibility.” The Cagney Company subscribes to the Statement.


Toronto and Milan-based Pixel Palette Inc partners with The Cagney Company to offer innovative and effective story-telling. Award-winning Pixel Palette Inc is a Film Production Company founded in 2004 by director and producer Vikram Dasgupta. They provide Documentary, Film and Video production services from conception to actualization, with whatever means the subject demands. Pixel Palette act as a creative boutique and collaborates with clients and artists to instrument storytelling across multiple platforms. Their expertise ranges from live-action to motion design & from animation to visual effects. Their primary goal is to humanize organizations, artists and individuals by telling their stories and making them more accessible to a wider audience. Among their nonprofit clients are Dogma (India), Reel/World Film Festival, Plan Canada, Canadian Centre of Ethics in Sports, Canada National Ballet and the Toronto Symphony Orchestra.

Publication News – First Books on Fundraising & Governance in China

The Chinese language version of “Global Best Practices for CSO, NGO and Other Nonprofit Boards” will be published by Shanghai University of Finance and Economic Press in late 2019. Penelope Cagney teamed up with BoardSource and John Wiley and Sons, largest academic publisher in the world, to produce the book. Her other Wiley  publications: “Nonprofit Consulting Essentials” with the Alliance for Nonprofit Management and co-editing of the multi-award winning “Global Fundraising” with AFP International.The Chinese language version of “Global Fundraising: How the World is Changing the Rules of Philanthropy.” co-edited by Penelope Cagney, was released in June 2018 by Shanghai University of Finance and Economics Press.